Prof Per-Olof Berg
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Organisation: School of Business
  
Contracts (2)
RSS 2
ATOM
 
Branding Metropolitan Place in Global Space
Period: 1/1/10 - 12/31/12
In order to get a better understanding of processes and principles behind the production and appropriation of competitive city brands, the project will study branding strategies in metropolitan cities competing and collaborating with each other globally. Based on visibility and access, the project ...
Metropolitan Marketing Studies